"Something that I noticed on my instagram feed were the amount of accounts I was following that were Middle Eastern clothing brands. There was that trend that I saw, but I didn't see anything that resonated with my culture. I was concerned, and thinking what other people who also share my background thought about these accounts they supported. I want every North African to feel that their culture matters just as much as any other. With the melting pot that we are living in in the U.S. I think it's important to educate others on Maghreb culture, especially because our lands are being the most recognized at the moment due to tourism. With this brand, I want to make sure that every North African is comfortable enough to be prideful of their roots, and educate others who may stumble upon any item that we have out at that moment" - Nissrine

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